Page-level ad placements
Machine learning technology scans thousands of beauty pages to effectively find content that best aligns with your brand.
Find new customers at the exact moment they’re viewing content related to your ads
A more relevant beauty advertising experience
Contextual targeting provides effective performance, awareness, and brand promotion strategies by serving ads relevant to a web page’s content.
About contextual targeting
Interest-based audiences
You’ll reach beauty shoppers in a receptive frame of mind, in real-time, when they’re viewing content relevant to your ads.
No cookies required
Contextual targeting complies with privacy standards and delivers relevant ads without relying on third-party cookies.
The future of contextual targeting – today
Dig deeper into audience intent with the power of AI.
Proven results
Contextual targeting is effective because ads are served based on the user’s current frame of mind, as they’re viewing specific beauty content in real-time.
+10x
Increased Engagement
Up to 10 times more user engagement vs misaligned ads.
-IPG Media Lab
+63%
More Sales
Up to 63% more purchase intent vs non-contextual placements.
-IPG Media Lab
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Network
Reach over 200 million across a network of more than 400 top-tier beauty websites.
Learn moreFrequently asked questions
What is contextual targeting?
Contextual targeting is the process of serving ads based on the content of a webpage. This method targets ads to specific audiences by analyzing the context and content of the webpage where the ad will appear.
The ads are served based on what the user is browsing in real-time, their interests, and how they engage and interact with content.
What is an example of contextual targeting?
With contextual targeting, ads are served near highly specific content on a web page. Modern contextual targeting focuses on specific, relevant phrases that cater to particular beauty interests and challenges, enhancing engagement.
For example, content may be found around phrases like “best anti-aging creme for mature skin” This contrasts with older methods that merely looked for keywords like “beauty” or general topics like “skincare”, leading to less targeted ad placements and potentially lower relevance to the audience.
How does AI help contextual targeting?
AI is a powerful tool for advertisers seeking effective audience engagement and brand promotion strategies.
Contextual targeting has been revolutionized by AI by providing advanced analysis, semantic understanding, improved precision, brand safety, personalization, and adaptability to privacy regulations.
AI automates the process of finding the best contexts for ad placements, minimizing manual effort and maximizing the ability to reach relevant audiences.
What’s the difference between contextual targeting and audience targeting?
Contextual targeting matches ads with relevant content to ensure the ads are aligned with the brand and the offer. Ads are served based on the content of the web page.
Audience targeting finds a target audience based on demographic and behavioral data to create personalized messaging for specific target audiences. Ads are served that are relevant to the user.
We typically combine both methods for maximum campaign effectiveness.
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