A well-known book publisher had been promoting their books online for many years, but wasn’t seeing the value in display advertising.
Their previous ad campaigns with other agencies had produced disappointing results.
So, they came to AdPulse Media seeking a highly targeted solution in order to promote the release of a new business book in the increasingly crowded publishing field.
The AdPulse Media campaign provided a customized digital advertising strategy
to meet the clients’ goals of reaching a targeted audience of avid book buyers.
A digital ad campaign was custom built to include display ads shown on premium book review, e-book book discovery and business sites with related content.
Page-level targeting was implemented to align the ads with content regarding business success & entrepreneurship.
The ads were pointed directly to the book’s Amazon page for easy and dependable purchase.
The campaign was fully managed and optimized for performance by device,
time of day, creative and page placements.