In order to build awareness and generate event registrations and advance ticket sales, this business tradeshow turned to AdPulse Media to help promote their event to small business owners and entrepreneurs.
Although the client had promoted previous events on radio and local newspapers, this year,
they considered an extensive digital advertising campaign as well.
We customized an audience buying solution, and it produced outstanding results.
- A digital ad campaign was custom built to include display ads shown on premium business sites and popular business news and local news sites.
- Behavioral targeting was implemented to find and serve ads to prospects who interacted with content regarding business startups, entrepreneurship, growing
a new business, business success
and management strategies.
- A retargeting campaign was created to re-engage the target audience and keep
the tradeshow top-of-mind with their site visitors. The retargeting ads remind them of the upcoming event in order to bring them back to the site to register.
- The campaign was fully managed and optimized for performance by device,
time of day, creative, domains, and page placements.
- Premium Display
- Behavioral Targeting