Despite their excellent reputation, this community college was struggling with
decreased enrollment and needed an effective marketing strategy to increase new
The college regularly advertised online, but their local agency had been delivering a failing grade. So, they graduated to an AdPulse Media ad campaign that was designed
to maximize their digital marketing efforts with a results-oriented campaign.
They wanted to reach prospective students within the state. Additionally, they
to reach the parents of those students who would likely be involved in the decision-making process.
A digital ad campaign was custom built to include display ads shown on premium education and hundreds of brand-safe sites, geo-targeted within the state.
Behavioral targeting was implemented to identify people by their online search & browsing attributes regarding college admissions and community colleges.
A hyper-local mobile ad campaign was deployed within a two mile radius around every high school and college campus in several counties.
A retargeting campaign re-engaged the site’s visitor’s in order to remain fresh
in the minds of prospective students during their decision-making process.
The campaign was fully managed and optimized for performance by device,
time of day, creative and page placements.