This company provides cruise deals to exotic Caribbean locations and was interested
in reaching affluent consumers researching vacation ideas and interacting with cruise
lines and related cruise content.To drive bookings and awareness for their cruise travel offerings, this web-based OTA came to AdPulse Media to help them reach and engage affluent “in-market” travel audiences.
A digital ad campaign was customized to serve display ads across our network
of premium travel sites.
Page-level ad placements aligned the ads with content regarding luxury travel, cruises, Caribbean destinations and vacation packages.
Behavioral targeting was included to leverage consumer’s search & browsing behavior, competitor affinities and in-market intent signals.
A retargeting campaign re-engaged the site’s website visitors and encouraged
them to return and complete a travel booking or contact for more info.
The campaign was fully managed and optimized for performance by device,
time of day, creative, behavioral segments, and page placements.