When the Department of Highway Safety & Motor Vehicles was looking to run a public service ad campaign to promote child safety awareness month, they turned to AdPulse Media to get the word out.The campaign focused on the requirement for seat belts for all children under the age
of eighteen and the use of child car seats and booster seats for children under the age of five. The state Highway Patrol wanted to educate the public to properly restrain children
in a vehicle and remind all motorists about child safety enforcement.
A digital ad campaign was custom built to deliver display ads served on
quality, brand-safe family, parenting, automotive, driving directions & related sites, geo-targeted within the state.
Demographic targeting assured that the ads were served only to the right people, identified by age and parental status.
The campaign was fully managed and optimized for performance by device,
creative and ad placements.