A family dental practice was struggling to grow their local practice. Their practice uses less invasive dental techniques and needed to reach out to nervous patients.With local dental services becoming an increasingly competitive category, the owners knew they needed a creative and cost effective marketing solution to win new patients.They turned to AdPulse Media to create a digital advertising campaign that would be effective in generating local awareness and acquiring new patients.
A digital ad campaign was custom built to include inviting display ads shown
on quality, brand-safe sites, geo-targeted to the local zip codes.
Demographic targeting assured that the ads were served only to the right people, identified by age, gender, marital status and income.
A retargeting campaign was launched to re-engage the local audience and keep
the dental practice top-of-mind & to bring back the previous website visitors who
had been looking for a local dentist or specialty procedures.
The campaign was optimized for performance by device, time of day, creative
and ad placements.