This fantasy sports site was looking to expand their user base at the start of the NBA basketball season.
A previous ad campaign with a well-known agency had produced disappointing results.
So, they came to AdPulse Media seeking a highly targeted solution in order to grow their business in what is an increasingly competitive field.
The AdPulse Media campaign provided a customized digital advertising strategy to meet the clients’ goals of reaching a targeted audience of fantasy sports players.
- A digital ad campaign included custom-designed display ads shown
only on quality fantasy sports sites and top-tier sports sites.
- Page-level targeting was used to align the ads with basketball and fantasy sports content.
- Behavioral targeting found prospects & served them ads across the web after they viewed content related to fantasy sports.
- A retargeting campaign was created to re-engage the site’s previous website
visitors and encourage them to return and complete the sign-up.
- The campaign was optimized for performance by device, time of day, creative,
domains, and page placements.
- Premium Display
- Page-Level Placements
- Behavioral Targeting
More than 9,000 Visits to the sign-up page.
Significantly increased new user sign ups.