When a leading record label was looking to promote a new album from a well-known
hip hop artist they sought out the services of AdPulse Media.They wanted an advertising solution that was as convenient as downloading a song
and that reached potential fans on mobile, where they spend most of their time.To compliment the artist’s extensive social media campaigns, the AdPulse Media solution helped drive engagement and music sales with the ever growing fan base across the web.
A digital ad campaign was customized to serve display ads across our network
of premium music sites and niche hip hop sites.
Page-level ad placements aligned the ads with content specific to hip hop
and page content about the artist.
Mobile placements on sites and popular mobile Apps helped facilitate downloads
directly from iTunes or Google Play.
The campaign was fully managed and optimized for performance by device,
time of day, creative, and page placements.