When a popular hunting & fishing e-commerce site decided to launch a fall clearance sale campaign, they turned to AdPulse Media.
The brand was looking to build greater awareness among U.S. consumers and increase online sales which had stagnated due to competition from the big-box retailers.
AdPulse Media’s’s digital strategy gave this e-commerce ad campaign the boost it needed, with much improved ROAS, resulting in a CTR 300% more effective than industry benchmarks.
- A digital ad campaign was custom built to include display ads shown on premium outdoor recreation sites and popular niche hunting & fishing sites.
- Page-level targeting was implemented to align the ads with content about
fishing equipment, hunting gear, outdoor clothing, and related content.
- A retargeting campaign was created to re-engage the site’s audience in order to influence their previous website visitors to return and complete a purchase.
- The campaign was fully managed and optimized for performance by device,
time of day, creative, domains, location and page placements.
- Premium Display
- Page-Level Ad Placements
CTR up to .56% resulting in increased online sales & significant ROI.
Drove incremental revenue with both first-time and repeat customers.