Category: Real Estate
Challenge
A Miami real estate developer was looking to reach new condo buyers in the highly saturated and crowded south Florida luxury real estate market. Their previous display ad campaigns had not been successful in driving incremental sales. The company was looking to build greater awareness and promote new condo sales among potential buyers: high-income professionals and affluent empty nesters. The Adpulse Media strategic approach and our ability to reach a precise audience helped the client achieve their desired results.Solution
- A digital ad campaign was custom built to include display ads shown only on premium real estate, business, news & luxury content sites.
- Page-level targeting was used to align the ads with content regarding luxury living, Miami lifestyle, high-end real estate and related content.
- Demographic targeting assured that the ads were served only to the right people, identified by age and income.
- A retargeting campaign was created to re-engage the site’s audience in order to remain fresh in the minds of the site’s previous website visitors.
- The campaign was fully managed and optimized for performance by device, time of day, creative, domains, and page placements.
Campaign
- Premium Display
- Page Level Ad Placement
- Retargeting
- Demographics
- Geo-Targeting
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Results
3X CTR
CTR more than 3X previous online campaigns.
Reached a precise audience in the crowded Miami luxury condo market.
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