This popular hotel wanted to promote their wedding facilities to anyone planning a wedding within 50 miles of their location. They engaged the services of AdPulse Media
to create a targeted ad campaign.The campaign strategy focused on brand awareness to promote the wedding venue, combined with retargeting to keep the hotel facilities fresh in the mind of local
brides-to-be as they plan their wedding.
Solution
A digital ad campaign was created to include custom-designed display ads served
across our network of top-tier wedding sites, geo-targeted to select zip codes
within a 50 mile radius.
A retargeting campaign was launched to re-engage all landing page visitors
with
ads served across the web, in order to keep the venue fresh in the mind
of engaged women, planning their wedding.
The campaign was fully managed and optimized for performance by device,
time of day, day of week, creative and ad placements.