What is display advertising?
Display advertising (also called banner advertising) is the use of visual ads combining text, images and photos to communicate an advertising message.
Ads are placed directly on websites within the site’s content. Clicking on a banner ad brings the user directly to the advertiser’s site.
Why use display advertising?
It’s where your customers are:
You can easily reach a huge audience as they’re engaged with content related directly to what you’re selling – on websites they know and trust.
Did you know that 95% of time online is spent engaging with website content, compared to only 5% on search? (Source: Google)
They’re more engaging:
People are naturally drawn to images, colors, graphics and photos. Display advertising is proven to boost awareness, increase related searches and drive both online and offline sales.
How can display advertising help my business?
Online display advertising can be used to quickly generate awareness of your business. Unlike search marketing, which requires some prior knowledge of what you’re offering, display ads can create interest in your target audience and branding through name and logo recognition.
Targeted display ads can reach consumers at the exact moment they’re considering their purchase options and deciding what to buy or who to buy it from. You can connect with new customers as they’re seeking the solutions, products or services that you offer.
Display advertising works extremely well for direct response campaigns. Targeted ads promoting a specific offer, product or service with a clear call-to-action, when done right, can lead to extremely high conversions at a cost-effective price.