What is display advertising?
Display advertising (also called banner advertising) is the use of visual ads combining text, images and photos to communicate an advertising message.
Ads are placed directly on websites, within the site’s content. Clicking on a banner ad brings the user directly to the advertiser’s site. Done properly, display advertising is proven to boost awareness, increase related searches and drive both online and offline sales.
With display advertising, you can easily reach a huge audience as they’re engaged with content related directly to what you’re selling – on leading websites they know and trust.
Targeted display ads can be served to specific audiences across the web, shown to people based on their search & browsing behavior.
How can display advertising help my business?
Online display advertising can be used to quickly generate awareness of your business. Unlike search marketing, which requires some prior knowledge of what you’re offering, display ads can create interest in your product or service with people who previously did not know about your offer.
Targeted display ads can reach consumers at the exact moment they’re considering their purchase options and deciding what to buy or who to buy it from. You can connect with new customers as they’re seeking the exact solutions, products or services that you offer.
Display advertising can work extremely well for direct response campaigns. Done properly, targeted display ads promoting a specific offer, product or service with a clear call-to-action, can lead to extremely high conversions at a cost-effective price.
Combined with Search Marketing
Studies have shown that the combination of search marketing and online display advertising can greatly increase sales by as much as 119% (Source: iProspect).
Your display ad campaign can work hand-in-hand with all your other marketing efforts. Display ads with retargeting can be served across the web to your websites visitors from any and all your traffic sources.