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Retargeting Ads

What is retargeting?

Retargeting is a type of targeted online advertising that allows your ads to show only to people who have previously visited your website or searched for specific keywords.

Users see these ads that seem to “follow” them all over the web and are reminded about your products or services. Retargeting brings these users to your site which is well proven to increase conversion rates and boost ROI.

Which retargeting solution should I use?

AdPulse Media provides both search retargeting and site retargeting to engage those high-intent individuals who have already demonstrated their interest. You can choose one or both within a campaign and pay only one flat-rate price.

These two strategies do not compete but are complimentary to each other. Search retargeting brings you new prospects, while site retargeting brings back the projected 98% of site visitors who don’t convert on their first visit.

Site Retargeting:

Site retargeting shows your ads exclusively to people who have previously visited your website, but left without making a purchase.

Search Retargeting:

Search retargeting allows you to target ads based on search behavior. Your ads are only shown to people who are already looking for your products or services or your competitors.

How does retargeting work?

To set up a retargeting campaign, we provide you with a snippet of JavaScript code (sometimes called a “pixel”) that you paste into the footer of your website.

The code has no effect on your website or your site’s performance. Every time a new visitor comes to your site, the code sends an anonymous browser “cookie”.

Then, when that visitor browses the web, your ads are served to only to people who have previously visited your site and received that anonymous code.

For search retargeting, you just provide your keyword list and ads are only shown to people who have recently searched for those keywords.

Don't have a proven keyword list? We provide pre-built search retargeting campaigns - just ask.

Can I track my campaign’s performance?

Our advertiser dashboard shows you campaign reporting in real-time. Log in and see the sites where your ads appear, ad impressions, clicks, CTR, etc.

Where do retargeting ads appear?

Your ads will be shown to users everywhere they go online. Our integration with all major ad networks and ad exchanges provides access to over 95% of display inventory on the web.

All sites have been verified for quality, and if necessary, we can blacklist any sites where you don’t want your ads to appear.