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How does targeting work?

Online targeting can precisely reach real potential customers who meet your selected criteria.

Let’s say, for example you provide golf instruction in Dallas, Texas. Through the sign-up on our golf advertising channel, you would select “instruction or training”.

Next, you can choose to target men or women (or both) and any age range. Let’s say your typical clients are men over age forty.

To have your ads shown only to Internet users in the Dallas, Texas area, you would make that selection.

As a result, your ads are shown to men age 40 or over whose Internet browsing indicates an interest in golf and who are located in Dallas, Texas. Your ads would appear on golf sites, specifically web pages with content related to golf instruction or tips to improve a golf game.

You can reach your exact target audience through any of our 30 vertical ad channels.

What is audience targeting?

Audience targeting is an advanced method used to reach a specific group of people within a target market. Combining ad serving technology and various data sources, ads are shown only to certain people visiting a particular website.

Ads are shown to a site’s users based on a combination of factors including their browsing history and interests, the website’s content as related to what you’re selling, and demographic factors like gender and age.

Pre-qualified consumers see your ads at the precise moment they’re researching your topic and considering their purchasing options.

What is location targeting?

Location targeting (also called geo-targeting) shows your ads only to specific Internet users based on their geographic location: zip code, city, state or country.

Your ads can be shown only where you do business so you don’t waste advertising dollars outside of your business area.

Geographic targeting is well proven to increase advertising results, especially for businesses that want to drive traffic to their physical locations like retail stores, offices, salons, spas, shops, restaurants or local service businesses.