Plan & strategize
We research and prepare a detailed strategy for your campaign.


Digital display advertising is an extremely potent performance marketing tool thanks to advancements in ad targeting technology.
By combining text and images, display ads served to the right people near relevant content effectively engages audiences, enhances brand visibility, and boosts conversions.
You probably see display ads from major brands on websites everywhere. Why? Because they work.


The AdPulse Media ad platform is an intermediary between online advertisers and publishers, providing services and technology for businesses to purchase advertising across a network of industry-specific websites.
By leveraging audience segmentation data within our platform, you’ll benefit from relevant advertising that reaches highly targeted audiences, and from technology that continuously optimizes your campaigns.
This leads to increased engagement, conversions, and better return on ad spend (ROAS).
With contextual targeting, ads are served near highly specific content on a web page.
Modern contextual targeting focuses on specific, relevant phrases that cater to particular golf interests and challenges, enhancing engagement.
For example, content may be found about “increasing driving distance for senior golfers”. This contrasts with older methods that merely looked for keywords like “drivers” or “golf lessons”, or general topics like “golf equipment”, leading to less targeted ad placements and potentially lower relevance to the audience.
AI is a powerful tool for advertisers seeking effective audience engagement and brand promotion strategies.
Contextual targeting has been revolutionized by AI by providing advanced analysis, semantic understanding, improved precision, brand safety, personalization, and adaptability to privacy regulations.
AI automates the process of finding the best contexts for ad placements, minimizing manual effort and maximizing the ability to reach relevant audiences.
Contextual targeting matches ads with relevant content to ensure the ads are aligned with the brand and the offer. Ads are served based on the content of the web page.
Audience targeting finds a target audience based on demographic and behavioral data to create personalized messaging for specific target audiences. Ads are served that are relevant to the user.
We typically combine both methods for maximum campaign effectiveness.